Commercials, Motion Branding, Brand Identity, Ads
Motion design turns brands, products, launches, campaigns, and logos into moving systems. It proves recognition, campaign thinking, product staging, tone control, and the ability to make identity behave across formats. Motion design defines how identity moves: logo behavior, rhythm, transitions, typography, graphic rules, sound-image timing, reveal logic, and modular use across film, social, broadcast, retail, event, and digital screens.
SCOUTBEE BRANDVIDEO
Storytelling, Animation, Visual Concept, Editing
Scoutbee, Conny Neumann, Susanne Wunderlich
Task: Introduce Scoutbee’s redesigned brand internally as an emotional film instead of a conventional asset presentation.
Method: Brand-system-to-film translation through visual storytelling, motion pacing, typography, color, illustration, sound research, and animated use of the new identity assets. Developed visual ideas from a rough storyline to make the brand redesign feel active and engaging without relying on extensive footage.
Result: An internal brand film that turned logo, type, color, and illustration into a coherent launch narrative for employees, making the hard of redesign something to be proud of and making it understandable as a living brand system rather than a static presentation.
PICARD BRANDVIDEO AND COMMERCIAL
Motion Design, Visual Effects, Editing, Storytelling
Picard, Inga Glamann
Task: Create moving-image assets for Picard’s redesigned brand presence across brand film, web commercial, and outdoor media.
Method: Brand-redesign-to-motion translation across three formats: a brand film connecting Picard’s history with fair production; a web commercial for the updated brand presence; and a Ströer OOH animation built from a still campaign image, including animated water and motion details.
Result: A motion package that extended Picard’s new identity across history, production values, digital advertising, and outdoor screens, turning static campaign material into active brand communication.
SCHRUBB SCHRUBB ZAHNPUTZLIED
Illustration, Storytelling, Animation, Visual Concept
Dr. Best, Emerge & See
Task: Make preschool dental behavior accessible through playful communication. Use animals brushing their teeth.
Method: Behavior-to-story translation through illustration, rhythm, character, and child-facing and fun visual clarity.
Result: An illustrated animation with 5M+ views on YT turning toothbrushing into an accessible, fun preschool narrative. Featured in Horizont.
GOAL 1 THE SOCCER MANAGER WITH TIM HOWARD / DIDIER DROGBA
Illustration, Storytelling, Animation, Visual Concept, Editing, VFX
Goal One, Aeria Games, Falk Prahl
Task: Create 2 commercial game trailers for Goal One, featuring Tim Howard and Didier Drogba.
Method: Game-to-trailer translation through football-star staging, manager-game logic, stadium atmosphere, explosive color, player cards, tactical graphics, VFX, and fast campaign pacing.
Result: A high-energy game trailer connecting real football icons with the fantasy of building, managing, and leading a competitive soccer team.
360° Video Animation
Click and drag to look around. Use the arrow keys, or move your mobile device to explore the full scene:
Click and drag to look around. Use the arrow keys, or move your mobile device to explore the full scene:
FERRERO KINDERRIEGEL 360°
Ferrero, V8, Sven Hoffmann
Task: Create online Valentine’s Day communication for social media.
Method: Reframed the requested online ads/posts into two interactive 360° animations for mobile and cursor-based viewing. Developed the full concept, idea, graphics, animation, and exploratory interaction. One execution turned the sweepstake into a 360° heart search: users had to look around the scene and count hidden hearts. The second built a space world where users could move through the environment and discover a love message in the sky.
Result: Two early interactive 360° social-media brand animations that turned a standard ad brief into an exploratory Valentine’s Day experience. The campaign became playful, memorable, and spatial, using movement, search, and discovery instead of a static post or linear animation.
VW E-MOBILITY
Animation, Motion Design, Selected Scenes
Animation, Motion Design, Selected Scenes
Film Deluxe, Fritzi Stuke
Task: Support an e-mobility film with animated scenes explaining connected car use, mobile interaction, charging, parking, and smart mobility behavior.
Method: Mobility-to-sequence translation through clean illustrated environments, app interaction, vehicle interface logic, parking scenarios, and soft technical animation. The scenes show e-mobility as everyday behavior.
Result: Animated scenes for a VW e-mobility film, making digital vehicle functions, user interaction, and future mobility services visually clear and accessible.
BIERPARTEI MEMBERSHIP TEASER
Concept, Illustration, Animation, Editing, Sound Design
Concept, Illustration, Animation, Editing, Sound Design
Bierpartei, Domink Wlazny, Mike Wlazny
Task: Create a membership reminder.
Method: Turned the reminder into a dynamic animated thank-you and success review. Developed the full concept, illustration system, motion, edit, and sound design around Bierpartei’s blue-yellow identity, beer icons, district reference, and Marco Pogo. The sound design used bottle openings, beer clinks, pouring cues, and related sounds as rhythmic material.
Result: A fast, playful membership teaser that uses beer culture as the audio-visual language while keeping the political message clear. The piece balances party humor with political momentum, turning a simple reminder into a branded member communication.
DIE BASTION - Agentur für Aufmerksamkeit
Animation, Visual Concept
Die Bastion, Sascha Assenmacher
Task: Create an embedded showreel film for the agency’s new website, introducing its creative work through motion instead of a static portfolio page.
Method: Copy-to-kinetic-type translation through headlines, taglines, spatial typography, rhythm, build-ups, cuts, and music. Each authored line became a moving typographic scene, turning the agency’s language into the visual material of the film.
Result: A purely typographic motion piece that presented the agency’s creative voice as timing, structure, and spatial movement. The film turned written work into a kinetic showreel for the website’s “Kreation” section.
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Ö1 INTRO THEATER EXZESS
Instagram Campaign Animation
Instagram Campaign Animation
Ö1, Studio Brauner, Sabine Brauner
Task: Animate an Instagram campaign for Ö1’s Intro Theater Exzess.
Method: Animation-only adaptation of the existing campaign design through timing, transitions, curtain movement, staged reveal, typography motion, and sequential storyboarding for the weekly Instagram rollout.
Result: A set of animated Instagram assets and gifs that turned the static campaign design into a timed social-media sequence, supporting the program announcement across multiple posts and story frames.
LET'S FISH
Storytelling, Motion Design, One Shot Animation, Visual Concept
PRO7 Games, Falk Prahl, Tim Brackmann
Task: Create a commercial game trailer for Let’s Fish.
Method: Game-to-trailer translation through one-shot animation, illustrated fish diagrams, player facts, trophy logic, map-like connections, and clean infographic pacing. The trailer treats the fishing game like an animated science poster: one continuous visual field where fish, players, statistics, and competition build into the game promise.
Result: A light, readable game trailer that turns Let’s Fish into a playful fact-based competition world, making scale, community, trophies, and fishing mechanics visible in one flowing animated sequence. Over 16 million players worldwide.
University of St. Gallen
Logo Animation
Complexion Films, Benny Theisen
Task: Animate an institutional identity by making the logo’s formal signature perceptible in motion.
Method: Developed logo motion from the existing identity logic, translating the mark into controlled movement, timing, and transition behavior.
Result: Cut paper elements fall softly like leaves and settle into place, giving the logo a tactile, restrained motion language.
MERCEDES A-KLASSE "EINE GUTE IDEE" BRANDFILMS
Design, Animation, Art Direction
Das Werk GmbH, Scholz & Volkmer, Raf Ott, Diana Preyer, Timo Fritsch,
Task: Turn an automotive brand idea into a memorable film language as introduction films for the new A-Klasse.
Method: Brand-to-story translation through visual concept, timing, and technical narrative structure.
Result: An award-winning brand-film series with international design recognition. Including prizes for visionary and innovative design, including Red Dot, D&AD, One Show, iF Design, and NY Festivals.
ELLA & BEN UND DIE BEATLES
Character Animation, Scene Animation, Storytelling
Character Animation, Scene Animation, Storytelling
Book Commercial, Herbert Management, dtv, Wilhelm Wahl, W. Lindenblatt
Task: Create an animated commercial for the book release, Ella & Ben und die Beatles.
Method: Book-to-commercial translation through character animation, illustrated scene movement, music references, bright color fields, performance poses, instrument action, and playful transitions. Existing book illustrations were brought into motion as short animated scenes.
Result: A colorful book commercial that turned the illustrated Beatles world into moving scenes, giving the characters rhythm, stage energy, and child-facing visual appeal before publication.
S4 LEAGUE NEO NETSPHERE
Storytelling, Motion Design, Animation, Editing, Visual Concept
PRO7 Games, Falk Prahl
Task: Create a commercial game trailer for S4 League Neo Netsphere.
Method: Game-to-trailer translation through shield emblem staging, metallic arena texture, hexagonal grid structures, neon typography, energy flares, and competitive sci-fi sports logic. The trailer frames the game as a high-tech league environment built from speed, combat, ranking, and arena identity.
Result: A compact game trailer that turns S4 League Neo Netsphere into a futuristic competition world, combining game branding, sci-fi interface atmosphere, and league-style visual impact.
SKILL SPECIAL FORCE 2
Illustration, Storytelling, Animation, Visual Concept, Editing
PRO7 Games, Falk Prahl
Task: Create a commercial game trailer for an action shooter built around special forces, mission pressure, and tactical combat.
Method: Game-to-trailer translation through soldier portraiture, amber combat atmosphere, radar graphics, targeting interfaces, mission typography, light streaks, and squad-status visuals. The design frames the player as part of a special operations scenario.
Result: A compact game trailer that turns the shooter into a high-pressure mission sequence, combining tactical interface graphics, combat identity, and action-game intensity.
For more information about Carolin Vedder, Design Futures, Multisensory Design, and Sensory Branding, please visit: